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Packaging and circularity

Goal: Introduce more effective and sustainable packaging along our value chain

Sub-target: Reduce the volume of packaging materials along our value chain.
Sub-target: All new packaging formats for our own brands are to be recyclable starting from 2022/23.
Sub-target: All packaging formats for our own brands are to be recyclable starting from 2025/26.


The main purpose of our packaging is to protect our products during transportation, but also to inspire creativity among our customers. We are working actively to improve our packaging by informed selection of constituent materials to ensure that they are easier to reuse and recycle. We are currently actively engaged in surveying our plastic and paper packaging, and working with suppliers to encourage them to opt for the materials Panduro recommends.

Basically, these efforts are all about avoiding inessential packaging and needlessly large packaging formats. We are also seeking to increase the share of packaging types composed of recyclable materials so that they can be reused to make new products or packaging. Equally, we are making every effort to increase the share of our packaging made from recycled materials or renewable virgin materials.

Naturally, we are also working to increase the quantity of products in our assortment that are made from materials that are recycled or based on bio-based raw materials. Much work remains to be done, and the challenges lie in ensuring quality and safety.

Reuse and upcycling

Through our assortment, we want to encourage and inspire creative reuse of existing materials and products. Our goal is to promote a more sustainable society by offering products that contribute to extending the lifespan of items that already exist. We therefore want to show how our products can be used specifically for the purposes of upcycling. We help you to improve or enhance furniture, household items and clothing you might otherwise have thrown away.

Not only is upcycling a fun way to express your personal style; it is also good for the environment. Through simple means, you can create trendy and unique interior decor details while safeguarding a sustainable future. Reinvigorate a lampshade with a bit of yarn or use furniture paint to transform a chair brought home from a flea market. Upcycle with paints, patterns and textiles and see where your imagination takes you.

Find out 3 ways you can reuse and upcycle »

How to recycle our products

We have gathered some information and advice on how to sort and recycle our products. Bear in mind that household waste sorting is intended for municipal collection, but most local authorities also have recycling stations where you can dispose of used items. The guidelines for waste sorting may differ from one local authority to the next. Here is more information about waste sorting and recycling.

You can find the recycling guide here »