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Working together for what matters most

We want all children to have a secure childhood. Since 2014, we have partnered with SOS Children’s Villages to help children at risk around the world. SOS Children’s Villages is a global children’s rights organisation working to give children a secure, safe and caring home. Since the partnership started, together with our customers, we have raised SEK 1.9 million for the crucial activities of SOS Children’s Villages.


Our contribution

We have chosen to contribute to SOS Children’s Villages’ programmes for children and families in Santa Cruz, Bolivia. Bolivia is one of the poorest countries in South America, where many children are at risk.

Initiatives in Santa Cruz, Bolivia

In the Children’s Village, children who were at risk of fending for themselves on the streets are given a safe childhood in a family. The children become part of a community in their new home and get to attend school and leisure activities. In Santa Cruz, SOS Children’s Villages also runs a programme that supports families at risk of being separated due to poverty, helping them to ultimately become independent and self-sufficient. They receive nutritious food and basic medical care. The children also have the opportunity to attend school and the adults receive help to find a path to make their own living.


Benefits for the individuals who have participated in the projects in Bolivia:

In 2019, as many as 81 families were supported via the family strengthening programme in Santa Cruz.
80 percent have completed secondary school and gained vocational qualifications or prepared for further education.
60 percent are entirely self-sufficient.


How you can help

Keep an eye out for our products that support SOS Children’s Villages. A portion of the sales of these products is donated directly to SOS Children’s Villages.